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| Developing Strategic Vision in a Global Market |
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| Strengthening Leadership Skills |
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| Optimizing Organizational Efficiency |
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| Colloquiums with Leading Business Professionals |
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| Extra-curricular Activities |
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| The Living Case |
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For Further information please contact:
Yvonne Sánchez
Tel: +34 915 68 96 64, or Email:
Yvonne.Sanchez@ie.edu
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Pradeep Chintagunta
Professor of Marketing at The University of Chicago Graduate School of Business |
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Pradeep K. Chintagunta conducts research into the analysis of household purchase behavior, pharmaceutical markets, and technology products. "A lot of my early research was with scanner panel data trying to understand how consumers respond to different marketing activities of firms - prices, promotions, advertising, etc.," explained Chintagunta. "My research has expanded in two directions - one was to expand the domain beyond CPG products to pharmaceuticals and technology products and the other was to go beyond the consumer to other players in the broader 'ecosystem' to obtain a more holistic view of the effects of marketing."
Chintagunta is an area editor of Marketing Science, an associate editor of the Journal of Marketing Research, Management Science, and Quantitative Marketing & Economics. His research has appeared in the Journal of Marketing Research, Marketing Science, Management Science, the International Journal of Research Marketing, the Journal of the American Statistical Association, and the Journal of Econometrics.In addition to being a finalist for the O'Dell award in both 1996 and 2001, Chintagunta is the recipient of the Hillel J. Einhorn Award for Excellence in Teaching and has been named one of the GSB's top professors by BusinessWeek.
"Teaching across programs such as full-time, evening, weekend, XP, and international XP exposes me to a variety of perspectives and experiences that I can then integrate into my subsequent teaching and research." He hopes his students learn that there is always more progress to be made. He earned a bachelor's degree in mechanical engineering from Banaras Hindu University in 1984, a postgraduate diploma in management from the Indian Institute of Management in 1986, and a PhD in marketing from Northwestern University in 1990. In addition to teaching at the GSB, he has taught courses at the Harvard Business School and the S.C. Johnson Graduate School of Management at Cornell University. He joined the GSB faculty in 1995.
He enjoys traveling, movies, and spending time with his family.
Selected Publications
With Junhong Chu and Javier Cebollada, "A Comparison of Within Household Price Sensitivity Across Online and Offline Channels," Marketing Science. With Sridhar Narayanan and Eugenio Miravete, "The Role of Self Selection, Usage Uncertainty and Learning in the Demand for Local Telephone Service," Quantitative Marketing and Economics. With Ashutosh Dixit,"Learning and Exit of New Entrant Discount Airlines From City-Pair Markets, Journal of Marketing. With Inseong Song, "A Discrete/Continuous Model for Multi-Category Purchase Behavior of Households," Journal of Marketing Research. With Harikesh Nair, "Measuring Marketing-Mix Effects in the Video-Game Console Market," Journal of Applied Econometrics
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Katya
Gorokhova,
Russia |
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Kelly Services CIS,
General Manager and Vice President |
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'Some new topics and ideas that made me rethink some of the leadership practices that I currently use. Some tools were so good that I decided to implement them immediately. People in the group are of a high level. Sharing of ideas and information was very practical. The atmosphere during the program was outstanding and we felt like a great team. A very positive experience!' |
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